Beyond The Next Wave With Scenario Planning (9780273624172)

Scenario planning enables companies to get to the next generation of customers, ahead of the competition.

Product details

• Format Paperback | 240 pages
• Dimensions 170.18 x 241.3 x 22.86mm | 476.27g
• Publication date 01 Nov 1996
• Publisher Pearson Education Limited
• Imprint FINANCIAL TIMES PRENTICE HALL
• Publication City/Country Harlow, United Kingdom
• Language English
• Illustrations note map
• ISBN10 0273624172
• ISBN13 9780273624172

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